Never Say Die is the first Bourbon to be distilled in Kentucky, shipped in its barrels via Atlantic Ocean vessel and then matured in Derbyshire to give it a unique British finish. Never Say Die is the English take on the American Dream.
The exposure to the ocean air during Never Say Die’s six-week maritime voyage combined with the two contrasting climates between Kentucky and the UK results in a wholly unique flavour profile with lively spice and citrus notes that melt into vanilla, leather and caramel, concluding with a lasting smooth finish.